Portfolio Companies



BrandIdea is a unique software application which combines voluminous datasets, location intelligence and data visualization tools to not just unearth data but drive information & insights across 4 key components – Market Potential, Distribution, Sales & Media for any geographical area in India.

It allows B2C companies to access both their internal and external information by integrating it onto a single platform and benchmarking the same against investments. The tools cut down the pain of analysis by displaying information instantly via intelligent dashboards & scorecards, in alignment with their KPIs and help in optimizing direct sales & marketing costs by as much as 20 - 30%.

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